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TfL to end bus campaign

31 Aug 2021

Transport for London (TfL) has said it will remove ‘creepy’ advertising placed on the sides of some of its buses.

Social media posts have criticised TfL, Channel 4, and the Global media group for the campaign, which relates to the TV programme ‘Naked Attraction’, a dating game show presented by Anna Richardson.

Buses in London
TfL is ending the ‘Naked Attraction’ advertising campaign following criticism

On one section of the ad it claims that the person in the front top-deck seat of a double-decker ‘loves being naked’; this had led to concerns about children being in the indicated seats.

Many people have described the advert as ‘tone deaf’, with others saying it put passengers at risk of sexual assault.

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