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Videos used to recruit drivers

07 Aug 2024

A bus operator in Portsmouth, Hampshire, is using TikTok and Snapchat videos to persuade university students to become part-time bus drivers.

Stagecoach South is offering to train students, and will arrange shift patterns around their studies.

Portsea Bus Station
Stagecoach South single-decker at Portsea Bus Station in Portsmouth

The firm wants a pool of skilled drivers who can work early, late, and weekend shifts to ease the burden on full-time staff.

Student Jamie Watson has been driving buses for a year to finance his way through a media degree in Portsmouth.

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